After Android App Development: How To Popularize Your App On Google Play
Along with the iOS, Android is one of the most profitable mobile platform. While Apple will be the dominant player in the US as well as other developing markets, Android mobiles have a big client base around the globe. So, developing an app for Android is a good idea. But with over 600,000 apps, the Google Play app store is a simple place for the application to get lost. In the app store, countless new apps are clamoring for attention every day. How will you help make your app get noticed? Listed here are three methods for you to popularize your app on Google Play.
Parallel App Marketing with Development
Don't delay until you finish developing the app - start marketing as the development process is going on. Minimal you can do is create an internet site regarding the blog. It is possible to promote the concept of the blog on social networking sites. Going a step further, you are able to write articles, guest posts, and reviews on products and topics associated with the Android app that you will be building. This should help you gain visibility on the Internet and make people acquainted with the idea of your app.
Before you release it and you can count on a strong start after launch, get a lot of tongues wagging about your app. But all of the promotion that you just do through social media and blog posting has to be pertinent. If you are creating a business app, writing lots of blogs on lifestyle blogs won't be very useful. Similarly, promoting a games or entertainment app on LinkedIn may not be a brilliant idea: Facebook and Twitter would be more useful in such a case.
SEO for Google Play Page
After you have submitted the app, it is going to have their own page on the Google Play store. Lots of people will reach this page through the links within your articles, articles or content and social media updates. You might have just a few seconds to convey the worthiness of your app. For this, all the details in this article has to be perfect. To help make it simple for the users, name your app smartly - the name should clearly reflect the purpose of the app. Also, develop a memorable and attractive icon to represent your app. Pepper the page rich in-resolution screenshots from the app.
As you do not have a lot of space for content on the page, you must be extremely careful with the keywords you use. The best practice is applying broad keyphrases associated with your app along with its offerings. Utilize a simple description with bullet points to convey every piece of information about the app quickly.
Involve your Employees, Family and Friends
The very first couple of days on Google Play could make or break your app. They are still crucial, even though not really. A lot of people downloading apps consider the ratings of the app. The Google Play store will also keep an eye on the amount of downloads you will get in the initial few days. It will track the ratings. If your app gets a good number of downloads and has good ratings, there is a chance that it will be placed in the Top list on Trending, Best Selling or Staff Picks section.
Ask your team, friends and family to offer 5-star ratings for the apps, and tell them to ask their friends to do exactly the same. By requesting trusted people to download the app, Ensure a high number of downloads. Monitor negative reviews and try to quickly remove any bugs who have crept to the app. The popularity of your app will skyrocket and you can hope to make a big splash on Google Play if you make it to the features lists.